Using a Genetic Algorithm to Produce Slogans

Polona Tomašič, Gregor Papa, Martin Žnidaršič


Creative tasks, such as creation of slogans for companies, products or similar entities, can be viewed from the combinatorial perspective – as a search through the space of possible combinations. To solve such a combinatorial optimization problem, we can use evolutionary algorithms. In this paper, we present our solution for generation of slogans based on a genetic algorithm and linguistic resources. We also compare it to the unguided slogan generator.

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